Books
Marketing and Selling Your Handmade Jewelry
by Vicki Lareau
$21.95
A majority of women who take up beading as a hobby end up selling their work – at home parties, craft fairs, fine galleries, or on eBay. Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair. First step: Match your design style and time commitment with the most appropriate target market. Second step: Learn the nitty-gritty of setting up a home-based business. Third step: Develop a distinctive “look” for brochures, ads, hang tags, show signage. Last but not least: Master the fine art of pricing for a profit. The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience – an essential business guide for creative jewelry artists.
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Profiting by Design
by Marlene Richey
$34.95
Learn how to run a successful jewelry design business--and have some fun along the way. A former gallery owner who also ran an award-winning design firm, Marlene Richey, covers everything from identifying a target market and setting up shop to pricing, marketing, and selling your one-of-a-kind designs. She also provides real-life lessons from such esteemed jewelry designers as Barbara Heinrich, Michael Bondanza, Chris Correia and Michael Good, among others.
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